Our new colors
We are excited to introduce our newest collection featuring FULL SPARKLE. Add some pizzazz to your look with one of these vivid lacquer colors. Stand out wherever you go and feel good while you shine.
NOW it's for everyone
NOW is a gender-forward beauty line providing a top quality product to everyone. Our entire collection is vegan and cruelty free so you can look amazing and be worry-free.
Our top sellers
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Deep Space - Black Vegan Nail Polish
Regular price $8.30 USDRegular priceUnit price per -
Phantom Black Liquid Eyeliner – Vegan Liquid Eyeliner
Regular price $18.50 USDRegular priceUnit price per -
Glossy Top/Base Coat – Vegan Nail Polish Base Coat & High-Gloss Top Coat
Regular price $8.30 USDRegular priceUnit price per -
Matte Top Coat – Vegan Matte Nail Polish Top Coat
Regular price $8.30 USDRegular priceUnit price per
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Cruelty Free
Developed without any tests on animals.
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Vegan Friendly
Made without animal products or byproducts - look good and feel good.
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Toxin Free
Doesn’t contain the top 5 most toxic chemicals, leaving your nails looking stunning and healthy.
I created NOW to help change the stigma that make-up is only for women. NOW products are made for everyone and we will always encourage people to live an authentic life.
Jeff Parshley
NOW President & CEO
NOH8 Campaign Founder & Creator